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My brief was to create photographs and a film to promote the launch of the new collection A TOUCH OF GOLD by the very talented jewellery designer and maker Jordanne Cliffe.
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The jewellery is intended for every day wear... At work and at play. This was my inspiration to create a narrative of a girl leaving work and getting ready for an evening out with friends.
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I wanted the focus to be the jewellery and so devised various set ups in which it became the prominent element of the image. I was fortunate in that the client gave me a free hand to try whatever I wanted and on some photos I took it to the extremes of using the jewellery to completely veil the model's face. It was a gamble but luckily the client who was present at the shoot loved the result.
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I used simple studio lighting with basic modifiers as well as some legacy Vivitar 283s on slaves being controlled by my beloved Sony HVL-58AM unit
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Below is the resulting behind the scenes video which the client needed to promote the project on her website and at trade exhibitions.
Maythem Ridha